Atlesia ® Your Body, Your Temple. Sports, Your Religion

Brand Identity Development for a sports and health online store.

A natural mega-trend towards health is here to stay.
 
Atlesia is helping high-performance athletes to find and learn about commercial products designed specifically for them.
High-performance athletes need high-performance products.
 
José and Guillermo decided to create a place that could join this need with this solution in one single space. Both entrepreneurs are athletes, so they empathise on these needs and laid a helping hand to their colleagues.
 
And we did too.
NAMING
 
ATLESIA.
 
Unlike Olympia, Atlesia is the place for the mortal athletes. We wanted to create a place that gathered high-performance athletes into one big community.
 
Given its community nature, we divided the brand experience in two: A space where everyone would share and learn from others, and another space where products designed of them are available in one click.
TAGLINE
 
Your Body : Your Temple
Sports : Your Religion
 
Given its digital nature, we added a tagline that described both the spirit of the brand, and the spirit of the athlete, and we put them directly in hasthags so they could be used in social media.
Web 
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