Jacques ® Boulevard Café

Brand development for the cutest and most delicious cafe and tea house in Monclova, Mexico.



Jacques is the most chic boulevard café spot where girls 
of all ages go to chat and taste benevolent beverages.

Ana Elisa wanted this in her hometown and make a landmark, 
with the most enjoyable coffees, juices and teas a girl could love.






Girls of Monclova needed a place that was half french, half american.

And the way we achieved this was to fusion both american and european ingredients and flavours
in a healthy spirit and a chic presentation.







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NAMING
Je m’appelle Jacques.

For the most inviting experience for girls, we let a boy do the talking.
No last name for simplicity, in french for sophistication. 

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TAGLINE

Monclova is a city with one street to encounter all sorts of businesses and where most activity happens. 
We wanted it for ourselves; to be the statement of a coffee shop of this street, hence Boulevard Café.




 
 
 
 
 
 
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