Recruiting through company values.
For this ad campaign, head-hunting and job-seeking needed to be met, so we sought to appeal to young, avid minds, to get a job through a recruiting campaign that spoke to their inherent need of finding a suitable, rewardable and fun place to work.
Leadership is Teleperformance's most valuable attribute, and they discovered that Leadership is, in fact, the thing that makes employees succeed in this field of industry.
We spoke of attitudes that meet Teleperformance's core values to make the campaign direct and audience-filtered. And we saw an opportunity in only speaking in positive terms to re-inforce the leitmotif of our campaign: The best version of you.